In this episode, Mary Petersen discusses the common experience of receiving 'no' from donors in fundraising. She emphasizes that a 'no' often signifies a need for more information or clarity rather than a definitive rejection. Petersen outlines...

In this episode, Mary Petersen discusses the concept of permission-based fundraising, emphasizing the importance of clarity and collaboration in donor relationships. She outlines five key questions that fundraisers can use to create a natural t...

In this podcast episode, Mary Petersen discusses the critical signals that indicate when a donor is ready to be asked for a major gift. She emphasizes the importance of understanding engagement, values alignment, capacity, timing, and ownership...

In this episode of the Hey Fundraiser podcast, Mary Petersen discusses the importance of portfolio triage in fundraising. She emphasizes that the scarce resource in major gifts is the fundraiser's time and attention, not the donors themselves. ...

If your major gifts work is running on vibes—if you only do outreach when you feel confident, or you avoid the ask until you feel “100% ready”—this episode is your intervention (said with love).In this conversation, Mary breaks down the ...