In this episode, Mary Petersen talks about a simple yet powerful framework to personalize your fundraising conversations based on donor decision-making styles—head, heart, or gut—and significantly increase your success.#fundraisi...

In this episode, Mary Petersen talks about the key difference between describing your organization’s activities and showcasing the real results that inspire donors to give. Explore practical strategies to reframe your messaging around impactful...

In this episode, Mary Petersen provides a master class on the critical first five minutes of donor meetings, emphasizing their importance in setting the tone, creating depth, and leading the conversation towards meaningful engagement. She outli...

In this Valentine's Day special episode, Mary Petersen discusses the challenges of fundraising burnout and offers practical advice for rekindling passion for the work. She emphasizes the importance of relationship-building over task-oriented ap...

In this episode of the Hey Fundraiser podcast, Mary Petersen discusses the critical importance of silence after making a major gift ask. She emphasizes that the moments following the ask are crucial for allowing donors to process their decision...