Hey Fundraiser!
Welcome to Hey Fundraiser, the podcast for nonprofit Executive Directors and major gift officers who are done guessing.
Each week, host Mary Petersen pulls back the curtain on what actually works in major gifts. Not theory. Not whiteboard frameworks. Real scripts, real strategy, and the exact moves you can use in your next donor meeting. Mary spent 25+ years as a working major gift officer and built a methodology that closes 5 and 6-figure gifts in months, not years, by going deep with a focused portfolio instead of chasing volume.
If you've ever frozen up before an ask, stared at a "wish list" of donors with no idea who to call first, or wondered why the industry keeps telling you a major gift takes 18 months to close, this is your show.
You'll leave every episode with one clear thing to do on Monday morning. Hit follow and start building real momentum.
Hey Fundraiser!
Offers & Outcomes: Why Donors Fund Outcomes (Not Programs) + How to Package Yours
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In this episode, Mary Petersen talks about the key difference between describing your organization’s activities and showcasing the real results that inspire donors to give. Explore practical strategies to reframe your messaging around impactful outcomes that resonate emotionally and logically with donors.
#fundraising #nonprofit #fundraisingstrategies #fundraisingsuccess
🪑 The Small Table Intensive. Half a day. Build or rebuild your major gift program around fewer donors and deeper relationships, using the methodology from my book Small Table Big Philanthropy.
🎯 The Ask Workshop. Half a day. The exact words to use when it's time to ask for 5 and 6-figure gifts. Walk in nervous about the ask. Walk out with the script.
More from Mary:
📘 Mary's books. What to Say and Small Table Big Philanthropy. The books behind the methodology.
🔥 Major Donor Meeting Mastery. My step-by-step system for donor meetings that move the relationship forward.
👩🏻💻 Momentum Training. My complete packaging + ask system, all in one place.
💻 Connect with Mary Petersen
- Website: heyfundraiser.com
- YouTube: @heyfundraisers
- Instagram: @heyfundraiser
- LinkedIn: ...