Hey Fundraiser!

What to Say: 12 Gift Asks to Get a YES

• Mary Petersen

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I wrote a short, punchy field guide with word-for-word major gift ask scripts so you can make confident, collaborative solicitations (without the anxiety). In this video I share why I wrote it, what’s inside, and how to use it to book more meetings, tailor your ask to head/heart/gut donors, and handle objections like a pro. This one is for you executive directors, major gift officers, and directors of development!

You’ll learn:
-Why “asking” is a joyful, professional invitation—not “begging”
-The 12 ask scripts and when to use each
-The 5 elements of a strong ask
-How to read head / heart / gut donors and tailor your language
-A simple way to handle money, timing, fit, trust, and curveball objections
-Confidence boosters to beat impostor syndrome (including my pre-ask pep-talk routine)
-Common mistakes to avoid so you shorten time-to-gift

📘 What to Say: 12 Major Gift Asks to Get a Yes → BUY THE BOOK 

🚀 Want coaching support? Major Gift Momentum cohorts → https://heyfundraiser.com/momentum

Who this is for:
New and seasoned MGOs, EDs at small–mid nonprofits, and anyone who wants practical, permission-based language to book meetings, design the ask, and handle objections with ease.

#fundraising #majorgifts #nonprofit #donorrelations #whatToSay #askwithconfidence #permissionbasedfundraising

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