Permission-Based Fundraising: The Secret to Better Donor Relationships and Bigger Gifts

Hey fundraiser! In this episode, I’m sharing a major mindset (and strategy) shift that changed everything for me in major gifts: Permission-Based Fundraising.

Years ago, I blew a solicitation—not because I asked for the wrong amount, but because I asked without permission. That moment reshaped how I approach every donor conversation, and today, I’m walking you through exactly how you can use this strategy to:

• Build deeper trust with your donors
• Create donor-led momentum through every stage of Moves Management
• Eliminate awkward asks and surprise solicitations
• Get more joyful, generous YESes (and fewer no-shows, ghostings, or "let me think about it"s)

This episode is packed with permission-based scripts, psychology-backed strategies, and real examples you can use right away. If you’ve ever felt unsure about when to ask or struggled to move relationships forward—this one’s for you.

💡 What You’ll Learn:

• What permission-based fundraising is—and why it’s more powerful than pitch-based approaches
• The difference between “making the ask” and inviting a gift
• My favorite permission-based phrases you can use in donor meetings right now
• Why asking permission actually speeds up your major gift results
• How to keep the ball in your court while honoring the donor's autonomy
• The #1 question to ask before you ever solicit a gift

🔗 Resources & Links:

• Learn more about the Major Gift Ask Formula – Know exactly when it’s time to make the ask
• Explore our coaching programs and resources at www.heyfundraiser.com

10 Permission-Based Ask Examples for Fundraisers:

• “Would it be okay if I shared an idea that I think really aligns with your passion for [X]?”
• “When the timing feels right for you, I’d love to explore ways you could make a meaningful impact.”
• “Can I show you what your support could unlock — just to get your thoughts?”
• “Would you be open to hearing a vision we’re excited about — no pressure, just a conversation?”
• “If you're curious, I could walk you through a few giving opportunities that match what you've told me matters to you.”
• “Would it feel good to explore how you might be part of this — or would you rather stay in learning mode a bit longer?”
• “Can I keep you in the loop as we move this forward, in case the timing feels right down the road?”
• “Would you be willing to help us shape what this looks like? Your input would mean a lot.”
• “I’ve got something I think you’d enjoy seeing — would it be okay if I sent it your way?”
• “Are you open to a conversation about what meaningful support could look like, even if it’s not now?”

💬 Leave a Review:

If this episode sparked a lightbulb moment or helped you reframe your donor strategy, leave a review and share it with your fellow fundraisers. Let’s help more fundraisers ask with confidence and lead with trust.