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Transform Your Board Into Storytelling Fundraisers

• Mary Petersen

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In this episode, Mary dives into transforming board members into effective storytelling fundraisers. She highlights the significance of board members feeling comfortable and skilled in connecting with donors through the organization's stories. Mary categorizes board members into four types: connectors, storytellers, visionaries, and closers. She offers insights on how board members can craft three vital stories: their involvement story, impact story, and thank you story. Additionally, Mary outlines key storytelling rules and suggests conducting storytelling exercises during board retreats to enhance these skills.

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Listen to the previous podcast episode
Four Types of Board Members

Takeaways:

  • Board members are pivotal in fundraising by engaging with donors and narrating the organization's stories.
  • Board members can be identified as connectors, storytellers, visionaries, or closers.
  • Each board member should develop three core stories: their involvement story, impact story, and thank you story.
  • Stories need to be genuine, relatable, and focused on the organization's community impact.
  • Board retreats offer a great opportunity for board members to hone their storytelling abilities.

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